NEW YORK—Vizio’s Inscape, a leading provider of smart TV data, and TVision, which measures TV and CTV viewer engagement, have announced a multi-year data deal that will strengthen Inscape’s ...

First-of-its-kind analysis shows ads that are emotionally aligned with surrounding content consistently capture greater attention and drive performance Streaming TV now reaches hundreds of millions of ...

Run3TV, the ATSC 3.0 application platform that enables Smart Broadcasting for local TV broadcasters, has announced a partnership with audience measurement firm TVision, to provide accurate viewing and ...

ShowHeroes, a specialist in delivering sustainable digital video advertising and CTV solutions, has announced the expansion of its proprietary Attention Index model to connected TV (CTV). This latest ...