Fans kept the brand alive despite minuscule sales; now Coke says it's time to let go. The TaBaholics saw it coming: those iconic pink cans of their favorite low-cal soda brand were becoming harder and ...

ATLANTA, Ga. (BRPROUD) – Say it ain’t so! December 31 marks the end of not only 2020, but a part of soda history. TaB diet soda is no more when the calendar turns to 2021. This ends a 57-year-run as ...

Do you remember your first Diet Coke? I don't, but I know Coke's leading role in my life by heart. Like billions of people, I love Diet Coke. Unlike everyone else, I had a front-row seat to its ...

Somehow, the 1980s Diet Coke craze -- which I started drinking in junior high -- has become the darling of a whole new generation.

"TaB has a special place in the hearts of so many," said Adam Burbach, president of the Save TaB Soda Committee. "We’re traveling to Atlanta with hopes that our stories will encourage Coca-Cola to ...

The FINANCIAL — The Coca-Cola Company will retire select underperforming products by Dec. 31 – including TaB diet soda and ZICO coconut water in the United States – as part of a global portfolio ...