As many entertainment industry experts declare the streaming wars over, one challenger is giving streaming king Netflix a run for its money in total viewers: YouTube. The Alphabet-owned video platform ...

Apple is rolling out the tvOS 26.4 update for Apple TV, and it brings some surprisingly useful upgrades — including long-awaited audio fixes, a brand-new Genius Browse discovery feature, and the ...

DALLAS—YouTube, TikTok, Twitch and similar platforms play a central role in consumers’ overall experience with television, according to new research from Parks Associates. The research group’s newly ...

The tech company told its corporate partners that the app "may include ads" in the future. By Alex Weprin Senior Editor The X video app launched Tuesday, with the company touting a handful of key ...

NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...

The combined online video and traditional TV markets, including revenue from subscriptions, on-demand transactions and advertising, are on track to reach $1 trillion (€0.86tn) in annual revenue by ...

The gaming-IP arrangement is working both ways — and in a huge way — a new study has shown. By Tony Maglio One of the great legs-up available to TV and film creators is the use of existing IP, and ...