I’m frustrated. My firm just paid for a market-research study and one of the findings was that the customers in our market can barely tell my firm apart from any of our rivals. It’s humbling because ...

Raj Tawney follows some advice from an unusual source to 'think different.' When I was a kid in the ‘90s, I was glued to the TV each Saturday morning awaiting my beloved cartoons. During commercials, ...

A tech entrepreneur turned philanthropist funding natural product clinical trials, Thorogood experienced firsthand the challenges in generating the kind of health data needed to drive personalized ...

Nir’s Note: This guest post is an excerpt from the new book Invisible Influence: The Hidden Factors that Shape Behavior, written by my friend and Wharton School professor, Jonah Berger. Being ...

The European Union's highest court found that the company hadn't been using the slogan in any meaningful way for a decade. Reading time 2 minutes On Wednesday, the European Union’s highest court ...

The Court of Justice of the European Union has dismissed Apple’s bid to overturn a decision by the EUIPO to revoke its “Think Different” trademark in the European Union. The company used the phrase ...

Almost a decade-and-a-half after Apple last used its “Think different” advertising slogan, a trademark update proves the company does not plan to retire its iconic mantra. The company recently updated ...

LUXEMBOURG (CN) — Tech giant Apple lost to Swiss watchmaker Swatch on Wednesday in a court fight over its use of the “Think Different” slogan. The Cupertino, California-based company had appealed to ...

As the closing bell rang on Wall Street in early 2000, tech stocks had reached dizzying heights. Investors everywhere were pouring their savings into anything with ".com" in its name. The consensus ...

A production company's remake of the memorable 1997 Apple ad that encouraged viewers back then to "Think Different" is hoping new audiences will "Think Women." Katherine Drew, head of development for ...

Apple has updated its "Think Different" trademark in a new European Patent and Trademark Office filing, covering it for use across the company's growing line of products. The filing expands the ...

Alexandra is an associate editor on CNET's Performance Optimization team. She graduated from Marymount Manhattan College in New York City, and interned with CNET's Tech and News teams while in school.