The average viral trend lasts just five to 10 days before attention shifts. And with 42% of Gen Z consumers in the U.S.

TikTok Shop is projected to generate $112.2 billion in global gross merchandise value in 2026, nearly doubling last year’s total. Live shopping, creator-led storytelling, and AI-powered ...

U.S. sales of Korean cosmetics, known as K-beauty, are expected to exceed $2 billion in 2025, up 37% from last year, according to a NielsenIQ report. Retailers including Ulta, Sephora, Walmart and ...

In 2026, brands face a launch environment shaped by TikTok-led discovery, heightened retail performance demands, and agile physical formats like kiosks and pop-ups. Experts highlight that early retail ...