A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...
TikTok trends go viral faster thanks to its algorithm, short-form videos, and creator tools that drive engagement and shape ...
Kevin James has taken to social media to do some guerrilla marketing for his next movie, creating tons of surprisingly ...
Few brands in beauty innovation move with the clarity and courage of e.l.f. Beauty. Under chief brand officer Laurie Lam's ...
In a world where likes and shares are often seen as the ultimate markers of success, businesses are increasingly looking to dig deeper into the metrics that really matter. Viral marketing campaigns — ...
What in the marketing department is going on? That’s what many people have been asking themselves after American Eagle dropped its “blue jeans” Sydney Sweeney campaign and e.l.f. Cosmetics launched ...
Corporate marketing campaigns invading popular media have been a thing for longer than one will remember. Even before the advent of internet these adverts were creeping into your favorite films and ...
What if an Aussie card-counter with a penchant for art museums held the key to viral brands? System1’s Andrew Tindall poses the question. Last year, my boyfriend and I visited our mate Mark Ritson in ...
Founded in Florida and serving clients in Jacksonville, Miami, Tampa, Orlando, and Fort Lauderdale, Vertex Viral has grown into a global marketing agency with clients across healthcare, real estate, ...
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