Auto-converting Optimus Prime toy. Hasbro As toys become more and more complex, it isn't a surprise the Transformers toys would eventually turn into robots themselves. Hasbro began producing ...

An upcoming Transformers release from Hasbro showcases the development behind one of the newest action figures for Autobot leader Optimus Prime.

Bridget Carey is an award-winning reporter who helps you level-up your life -- while having a good time geeking out. Her exclusive CNET videos get you behind the scenes as she covers new trends, ...

The next series of Blokees Transformers blind box kits envisions the vehicle modes of several classic Autobots and ...

The “robots in disguise” are starting to flaunt their skills. On Friday, Hasbro announced a new partnership with Robosen Robotics (Shenzhen) Co. Ltd, a company specializing in programmable robots, to ...

Were I to look really closely at my hands, I’m sure I could find a lingering scar or two from a childhood spent painstakingly transforming robots into vehicles and back again—a process fraught with ...

Optimus Prime is back in a new Elite configuration. For those that missed out on the first Robosen Optimus Prime self-transforming toy, Robosen and Hasbro now have you covered with a slightly smaller ...

Among other big milestones this year, 2024 marks the 40th anniversary of the Transformers franchise. Hasbro is celebrating the occasion with a new promotion called Transformers '80s Week, featuring ...