There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Now, as the dust clears and we settle into a new reality, it’s crucial to understand the evolving needs of the new customer. The following are the three driving forces shaping the new customer: Like ...

Four types of American shoppers have altered the shopping landscape this holiday season. There's the bargain hunter who times deals. The midnight buyer who stays up late for discounts. The returner ...