Viewability became an official currency for digital ad trading earlier this year, with many advertisers following the Media Rating Council’s (MRC) standard of "viewable" of 50% of an ad being in-view ...

Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting ...

The industry body had previously advised companies not to trade using viewability metrics robust, standards had been confirmed between the UK and the US to ensure consistency across both markets.

“We take viewability extremely serious at Accuen as we know that this is an area of ongoing concern for video advertisers and we are proud of our industry leading viewability rates in digital display, ...

As the digital media and advertising marketplace continues to evolve, tablet and mobile media have taken center stage. It is no secret that consumer behavior typically drives the media industry. Media ...

As we speak, the IAB, ANA, and 4A’s are deliberating on a standard ad metric that could change the very nature of how digital advertising is bought, sold and measured. It’s all about viewable ...

NEW YORK, May 18, 2023 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today announced it has received the industry's first accreditation for Connected TV ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...

SEO, PPC & AIO Guides » Digital Marketing Analytics Guide » Types of Impression Chat with SearchBot One of the easiest things to trip up on in digital marketing is the word “Impression” because it can ...