Variable data can help your customers increase direct mail response. Have you communicated the value of VDP to your customers? A direct mail piece is an effective way to reach out, engaging them with ...

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Claire Boyte-White is the lead writer for NapkinFinance.com, co-author of I Am Net Worthy, and an Investopedia contributor. Claire's expertise lies in corporate finance & accounting, mutual funds, ...

Contribution margin is the amount of money left over from sales after deducting variable costs. It represents the portion of sales that helps cover fixed costs and eventually contributes to profit. By ...