On Tuesday, Roku and Comcast announced that the two companies would soon be making Xfinity TV available on Roku streaming media players via a new Xfinity TV app, now entering a public beta.

Comcast isn’t the first pay TV operator to go down this route. Time Warner Cable (TWC) launched an app for its service on Roku streaming devices, Samsung smart TVs and Xbox game consoles in 2013.

Roku on Tuesday announced that it is teaming up with Comcast to bring the cable company's Xfinity TV app to its family of media-streaming boxes.

Comcast Xfinity cable and Internet subscribers can now try getting service through their Roku box with this early access beta app.

Later this year, Xfinity TV customers will be able to enjoy their cable subscription in the home via the new Xfinity TV Partner app designed specifically for Roku ® TV™s and Roku streaming players.

Comcast customers will be able to stream Xfinity TV programming to select Roku streaming devices, Roku TVs and 2016 Samsung smart TVs later this year, the company announced Wednesday.

Starting today, Comcast is letting its customers use a Roku as a secondary cable box. If you’ve got a Roku streaming device “released in the last couple years” — or a Roku TV — you can ...

Comcast is sidestepping development of an Apple TV app for Xfinity TV customers in favor of its plans for Roku boxes and technology based on Sky's Now TV service, a report claimed on Friday.

Comcast is adding a new $5 a month streaming service. But the service duplicates much of what you can watch on Roku.