The breakfast cereal aisle is experiencing a blast from the past that's making cash registers ring. Market reports reveal ...

After receiving thousands of social media comments, mentions and requests for the return of the iconic cereal shape, Trix is officially announcing the return of the 90s favorite -- Classic Trix Fruity ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook If you love cereal but wish it were just a little more convenient, you’re in luck. General Mills ...

The latest development in the Trix cereal saga conclusively proves at least one thing: Consumers remain deeply divided on the definition, and the importance, of eating healthfully. Cereal-maker ...

Sometimes, it's nice to eat healthy. Other times, you just want artificial flavoring in your cereal. General Mills gets that now. A year and a half after the company removed artificial colors and ...