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Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win

Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.
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How Ryan Reynolds Was Involved in Gwyneth Paltrow’s Viral Astronomer Ad After Coldplay Kiss Cam Scandal

Ryan Reynolds deserves some credit for helping Astronomer address the Coldplay kiss cam scandal. Days after Gwyneth Paltrow appeared as the company’s “Temporary Spokesperson” in a viral ad, Us Weekly has learned Reynolds’ marketing firm,

Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold

Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

Astronomer's 'temporary spokesperson,' Gwyneth Paltrow, answers questions in post-scandal company video

The actress said she was hired by Astronomer "on a very temporary basis" to address questions after the Coldplay concert kiss cam incident.

Delta Gamma Wild Child? Astronomer CPO’s College Party Days Surface Amid Coldplay Kiss Scandal

Ex-Astronomer CFO Kristin Cabot is back in the headlines, as details of her past party girl college days are surfacing.
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