The president twice remarked on American Eagle’s provocative ad campaign, praising its star Sydney Sweeney, which appeared to boost the brand’s stock price.

“Sydney Sweeney, a registered Republican, has the ‘HOTTEST’ ad out there,” President Trump said. “It’s for American Eagle, and the jeans are ‘flying off the shelves.’ Go get ‘em, Sydney!” The president went on to describe how “woke” ads are foolish and don’t appeal to the masses.