Watkins shared her excitement about partnering with State Farm and how the holidays bring her family together over soul food favorites.

The USC women's basketball team has a lot to prove right now, given how poorly it played against Notre Dame and Ole Miss. The two elite defensive teams USC has faced both gummed up the Trojans' offense.

For USC basketball star JuJu Watkins, family and community serve as constants within the chaos. Episode two of “On the Rise: JuJu Watkins”, the new documentary series presented by State Farm, depicts the importance of Watkins’ hometown of Watts, Los Angeles and how family supports her basketball journey.

A lot of us were excited to just kind of come out and redeem ourselves on the floor,” said Juju Watkins, who led USC with 20 points on 7-of-13 shooting, including two three-p

From NBC and Peacock targeting her games to a slew of NIL partnerships, the basketball star’s team has carefully positioned her to become a “transcendent athlete.”

University of Southern California star JuJu Watkins is taking over as the face of college basketball. Driving the news: State Farm has signed Watkins to an NIL deal. This is the second-ever student-athlete partnership for the insurance company,

USC guard JuJu Watkins has picked up right where she left off this season, following up a 27-point-per-game freshman year with a 22-point-per-game sophomore campaign so far. A loss to Notre Dame Saturday smarted,