Can NBC make an NFL broadcast as dynamic and interactive as a videogame? The Comcast-backed media company will soon try. NBC ...

To attract a new audience, Disney, NBC & CBS will have alternative telecasts of upcoming NFL games. This includes using The ...

This weekend, NFL and Madden are combining real sports with virtual gaming in a first-of-its-kind immersive experience.

Alternative telecast of Dec. 21 Texans-Chiefs game will blend live football with data-driven animated elements from popular ...

EA SPORTS Madden NFL Reimagines Live Football with Immersive, Data-Driven Alternate Broadcast Blending Video Game and Live ...

NBC Sports and Peacock will present an alternate broadcast featuring elements of the EA Sports Madden 25 video game during a ...

The Madden alt-cast will blend video game elements and live action and inject Madden NFL’s brand elements as animated ...

On Thanksgiving, millions of moviegoers flocked to the theater to watch three blockbuster films. Millions of others stayed ...

The Dec. 21 matchup between the Kansas City Chiefs and Houston Texans will see an altcast on Peacock based on the wildly popular video game franchise.

Since ESPN has the Manningcast for Monday Night Football, Peacock is entering the alternate broadcast world by using the Madden NFL video game for ...

Jalen Hurts and the Philadelphia Eagles go head-to-head with Matthew Stafford and the LA Rams tonight on NBC and Peacock.

Peacock, Paramount+ and More For Thanksgiving Day (week 13), there are three hard-hitting games on the schedule for Thursday, ...