The S25 Ultra also sees the Drawing Assist feature getting a big upgrade. Users can now generate AI images using text prompts and customise the images to different art styles. Admittedly, it isn’t exactly a make-or-break feature but it is definitely one of the phone’s most fun tools.

But this is Samsung’s first proper attempt at AI that focuses solely on the device. If the company sticks with it, Bixby could become an essential part of the Galaxy experience. Gemini could only act on a couple of these commands because its focus is entirely different to Bixby’s.

The Galaxy S25 Ultra is Samsung’s latest heavy-duty salvo in the endless smartphone war, and it is every bit as formidable as you would hope. With pricing starting at AUD$2,149,