Smirnoff ICE is kicking off summer with a bold and flavorful new campaign that guarantees sunshine vibes, no matter what the weather says. Just in time for the summer solstice, the brand has launched ...

Smirnoff Ice is a classic and beloved party drink. With a number of flavors and variations to choose from, you typically can't go wrong with this beverage. However, there is one flavor that needs to ...

Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in ...

Smirnoff, the vodka brand marketed by Diageo, launched a nationwide campaign honoring the start of the NFL season and enshrined fan traditions, according to a press release. “We Do Game Days” centers ...

Sparkling water has been around for decades, but it has recently become trendy as an alternative to sugary soft drinks. US seltzer sales have grown by 42% over the past five years, according to the ...