Chelsea are close to signing a multi-year sleeve sponsorship deal for next season as they continue to advance talks for a ...

German soccer club Borussia Dortmund’s new chief executive has defended its contentious sponsorship agreement with ...

The Mercedes-Benz agreement, which was first reported by Hard Court, will also lead to deals between the car manufacturer and ...

The famed Sunoco brand returns as a full-time primary sponsor in IndyCar for the first time since 1973 as a multi-year deal ...

The 2028 Los Angeles Olympics have surpassed Paris 2024’s sponsorship record more than two years early, securing more than $2 ...

Brands spend over $100bn annually on sports sponsorships – not for impressions or logo placements, but for something more difficult and important to measure: meaning. At its best, sponsorship is a ...

FC Barcelona draws backlash over sponsorship with obscure crypto firm ZKP amid concerns about transparency and financial desperation.

Applications for business sponsorships and nonprofit partnerships for Basalt's 2026 Summer Wednesday Night Concert Series and Friday night Local Vocals are now available.

The co-director of Culture Unstained argues that museums' rejection of funding from oil and gas companies can spur lasting change. The artist activist group Bp-or-not-Bp stage a ceremonial performance ...

IEG is one of the world’s leading authorities on all aspects of sponsorship, insights, intelligence, trends and training for the past three decades. As the COVID-19 pandemic forced mass closures and ...

Through this effort, Andreozzi + Foote will award sponsorships ranging from $2,500 to $25,000 to nonprofits, youth programs, ...