The BIG3 league, co-founded by Ice Cube in 2017, was always meant to be more than just a novelty basketball tour. It was designed as a legitimate platform — half entertainment, half high-stakes ...

Michael Beasley argues that the BIG3 fails to protect and support its athletes, saying the league’s structure leaves players ...

*Ice Cube’s Big3 basketball league scored big with its first team sold in a $10 million deal to investment firm DCB Sports. As Bloomberg reports, the team, based in Los Angeles, marks a shift as Big3 ...

On January 11, 2017, producer, actor, and music legend Ice Cube teamed up with entertainment executive Jeff Kwatinetz to create a three-on-three player-centric basketball league “focused on ...

KUTV — Hip-hop icon and actor Ice Cube isn’t just making a big impact in music and film—he’s changing the world of basketball with his revolutionary league, BIG3. This year, you can watch the Big3 on ...

Los Angeles / Hong Kong, June 16, 2025 – The BIG3 – the premier global 3-on-3 basketball league – and East Asia Super League (EASL) – the Champions League of Asian basketball – today announced the ...

*The BIG3 basketball league kicked off its 2025 season with more drama than anyone expected. On June 14 in Chicago, Dwight Howard and Lance Stephenson were ejected after a heated fight during the LA ...

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BIG3 cofounder Ice Cube recently revealed to TMZ that the reason he offered millions to Indiana Fever player Caitlin Clark, rather than her rival, Chicago Sky player Angel Reese, came down to the ...

The brains behind an up-and-coming national basketball league is looking to score a sale of his Manhattan apartment. Jeff Kwatinetz, a founder of the burgeoning three-on-three hoops league Big3, has ...

— -- Basketball's newest league started with a winning basket and an injured former NBA player. Rashard Lewis made a 3-point play with his team facing game point on Sunday in the opening game of ...