Importance of Factor Analysis in Marketing. In essence, marketing factor analysis is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales ...

Wondering how to reposition your U.S. equity portfolio to benefit from prolonged inflation? A factor analysis supports common assumptions about value outperforming in periods of higher-than ...

We discuss how confirmatory factor analysis results should be used to examine potential higher-order constructs and advocate that researchers present five types of evidence, which are as follows: (1) ...