Luxury automaker Ferrari is facing an unusual dilemma with it audio branding. And, the clock is ticking on finding a good solution. Ferrari faces an unusual dilemma with its audio branding When we ...

Vroom, hum or whirr? Ferrari's upcoming electric may challenge the idea of what a future sports car should sound like. Clara Margais/dpa Ferrari's first electric supercar, still under wraps ahead of ...

Ferrari’s first electric car is almost here, and somewhere in Italy, a thousand purists are already typing their thinkpieces. The all-new electric GT is scheduled for a world debut in the summer of ...

Expect Ferrari‘s first EV to make some noise. Literally. The storied Italian marque wants enthusiasts to know that its first battery-powered model will be a true Prancing Horse. And just because the ...

Formula 1 drivers aren’t the only ones who love the sounds of a screaming V-8 engine. Ferrari customers love the roar of the car so much that the Italian automaker is making no concessions when ...

When it comes to defining a car's character, a crucial component lies in the engine sound. Whether it's an operatic Ferrari V12, or the burble from a Subaru boxer, there are certain sounds we identify ...

While much of the attention in the automotive world is paid to exterior style, featured technology, and engine output figures, a car's sound is also a selling point. High-end sports car brands like ...