But in Ikea's ingenious new mattress ads, the gibberish is precisely the point. In a first-of-its-kind experiment, Ikea let real sleep talkers kip on its mattresses on location in its North York ...

‘Exploding box’ AI ads are going viral on X, and they’re actually pretty good. A new concept ad format for Ikea is going viral, and it shows that AI ads can actually be good.

Ikea defies ‘don’t try this at home’ in debut creative from McCann The Swedish furniture retailer’s first global campaign shows people living out their passions despite the cost-of-living crisis.

To mark the Brighton store opening, Ikea has unveiled photos of some of its most colorful products with some, erm, additions on top of them.

A new concept ad format for Ikea is going viral, and it shows that AI ads can actually be good. The concept, which appears to have first been created by X user @Salmaaboukarr, starts with a wide ...