Most researchers don't understand statistical significance. So, marketers -- and planners and buyers -- can be forgiven for ...

ANOVA will tell you whether there is a statistically significant difference in the population means of three or more groups of data. But which means are different? Tukey’s will tell you that ...

A mathematical ritual known as null hypothesis significance testing has led researchers astray since the 1950s.

This article discusses statistical significance, p-values, and uncertainty reporting in economic research, emphasizing their role in interpreting empirical findings.