Google’s Campaign Mix Experiments beta lets you test multiple campaign types and budgets together to find what works best.

One early-career PPC mistake nearly took campaigns offline on Black Friday, but it became a defining lesson in staying calm, ...

Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role ...

TikTok’s new U.S.-controlled joint venture could determine whether the app survives in America and reshape how foreign-owned ...

Elizabeth Reid’s affidavit warns that court-ordered data sharing would expose Google's IP, invite spam abuse, and put user ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

ChatGPT ads are coming soon, offering advertisers early access to a new impression-based placement inside conversational AI.

New data shows people use ChatGPT to find local healthcare and aesthetics providers through short prompts, keywords, and ...

SEO isn’t dead. New data confirms it: traffic grew at the largest sites, and the sharpest declines were felt by the top 100 ...

We analyzed llms.txt across 10 websites. Only two saw AI traffic increases — and it wasn't because of the file.

Google warns that a court-ordered ad syndication could expose its ad algorithms, increase click fraud, and deliver less ...