Shemaroo Entertainment has acquired the complete content library of OHO Gujarati for its OTT platform ShemarooMe. The ...

Wondrlab Network has appointed Anju Sharma as Creative Lead – Design. Anju will lead design-led creative thinking across the ...

Delhi, School of Public Policy, writes on the implications of policies for accessible video entertainment on streaming platforms ...

The Tata Play MD & CEO spoke to Dr Annurag Batra, Chairman & Editor-in-Chief of e4m Group & BW Businessworld on why CMOs are losing the CEO race, what's killing creative ambition in advertising & more ...

Data shared by platforms with e4m indicates that IPL match hours are increasingly emerging as high-intent shopping windows ...

Agencies are now focusing on identifying key administrators, payment gateways, and digital trails to dismantle these networks ...

Sachin Joseph, EVP – Marketing & IT, Paragon, on reimagining the brand’s marketing playbook, and the opportunities and risks in scaling an underleveraged category ...

Industry observers share test cycles have become much tighter and platforms are now expected to demonstrate incrementality or measurable outcomes quickly, with most rationalising technology stacks ...

LEGO's FIFA World Cup 2026 campaign featuring Messi, Ronaldo, Mbappé and Vini Jr. is not just an ad; it is advertising history ...

The disclaimer appears in the “IMPORTANT DISCLOSURES & WARNINGS” section of the consumer version of Copilot’s terms of use.

BitDelta India today announced the appointment of Vikaas M Sachdeva as its Chief Executive Officer, marking a significant ...

Broadcasters point out that many channels available on such platforms may not adhere to Programme Code and Advertising Code ...