RTVE and the BBC are to retain their Uefa Champions League rights packages in Spain and the UK, respectively, with ...

Intuit has been announced as a ‘Founding Partner’ of Team USA and the 2028 Olympic and Paralympic Games in Los Angeles, ...

PepsiCo is likely to increase its presence in Formula 1 via a deal with the Mercedes team, SportBusiness understands.

Premier League clubs have voted to introduce a new set of financial rules from next season, but there was insufficient ...

Sky Italia has renewed its rights to the Six Nations and also secured rights to the new Nations Championship, though its deal ...

Spain’s Telefónica is set to retain its exclusive Uefa club competition rights for another four seasons, from 2027-28 to 2030 ...

The ProTeam cycling outfit formerly known as Israel-Premier Tech has been taken over by sports and entertainment firm Never ...

Food delivery service DoorDash has turned to elite combat sports as the next in line for its growing sponsorship portfolio in ...

The England and Wales Cricket Board has opened up a new revenue stream, signing Vitality as its first ever back-of-shirt ...

The Irish Rugby Football Union has expressed hope that the new Nations Championship can fuel an uplift in broadcast revenue ...

Paramount is set to land an expansive package of Uefa Champions League broadcast rights from 2027-28 in the UK and Germany in ...

Football sponsorship executive Chris Beadle has joined LIV Golf as vice-president of global commercial, with specific ...