A quick blurb in a larger story about increased advertising spend from Amazon suggests Apple may have considered resuming ads on X, but recent controversial acts by Elon Musk may affect its decision.

The Find My app makes keeping track of your Apple devices easy. I’ve used it to locate an iPhone I once left at a restaurant, a MacBook I left at a coffee shop, and even an Apple Watch that fell into a river

The deal applies to U.K. shoppers, with U.S. iPhone 16 prices resolutely remaining at full price at most major retailers. British shoppers can today pick up a small discount, between 4% and 6%, on the entire iPhone 16 range. The discount applies to all colors and storage options, with cases included as part of the deal.

Amazon's current discount knocks $30 off the set's normal $99 price — the deepest discount we've seen for Apple's smart Bluetooth trackers. Snag the set of AirTags today and get them for as little as $17 a pop.

The Apple Watch SE 2 is the ideal smartwatch for any iPhone owners on a budget. It's even more affordable now it's on sale at Amazon.The Latest Tech News, Delivered to Your Inbox

Another major music streaming service is hiking its subscription price.

The best time for Apple to truly embrace smart-home tech was five or 10 years ago. The second best time, of course, is now. The good news is that, according to reports from reliable sources, Apple seems to have finally embraced the home as an area of growth, and a bunch of new Apple-designed home products are on the way.

The Apple Watch SE 2 boasts a variety of health and safety features including a heart rate monitor, Fall Detection, and Crash Detection. It's also a great companion for active ind

Save nearly $30 on this 4-pack of Apple's AirTag trackers, letting you track multiple objects direct from your iPhone. Whether you're traveling with multiple bags, or just can't keep track of your bags and keys, these could prove invaluable in the months ahead.

US stocks gained steam on Thursday afternoon as investors digested megacap tech earnings and waited for Apple (AAPL) results for more clues on prospects for Big Tech. Right ahead of the closing bell,

For the record, Amazon first announced in September 2023 that ads would be coming to Prime Video. Even if you don’t upgrade your Prime Video plan, any movies or TV shows that you purchase or rent on Prime Video will be ad-free. Amazon added commercials to Prime Video for the same reason most of the other big streamers did: It wants more revenue.