Jeff Bezos' rocket company Blue Origin is cutting 10% of its workforce. The move comes just a month after the debut of Blue Origin's New Glenn rocket, which reached orbit on its first try.
Jeff Bezos’s Blue Origin rocket company plans to lay off 10 percent of its workforce as it seeks to revamp its operations to better compete with Elon Musk’s SpaceX.
Bezos’s personal brand seems to have faded from hard-charging, fearless visionary to just another rich guy trying to stay relevant. Branded is a weekly column devoted to the intersection of marketing,
(AP Foto/John Raoux)(John Raoux / AP) Jeff Bezos’ space company Blue Origin LLC is cutting about 10% of its workforce, a significant pullback aimed at slashing costs and refocusing resources after years of development work. The rocket and engine maker ...