Wall Street analysts see AI boosting Meta's performance this year. The tech titan could also be a big winner amid the drama swirling around TikTok.
Social media users are speculating that Meta has bought TikTok, following Donald Trump's announcement that he planned to delay a ban on the app.
Meta is courting TikTok influencers hard, hoping to turn Instagram Reels into the go-to place for short-form video in the United States. Digital Music News first reported on Meta’s cash incentives last week—now Business Insider has seen the contracts.
Claims that TikTok had been sold circulated after the app went dark in response to a U.S. federal ban, then returned a short time later.
In the days before TikTok went dark, Instagram and Facebook released a flurry of new features and ran advertisements promoting its platforms as a comparable alternative.
As TikTok resumes service following its brief ban, fellow social media giant Meta now faces a user boycott amid significant platform changes.
Meta is ramping up efforts to draw top TikTok influencers to Instagram with enticing offers for exclusive content.
Meta stands to be one of the largest beneficiaries of a TikTok ban in the US, analysts say. Through ad dollars alone, Meta could rake in up to $3.38B.
The U.K.'s National Crime Agency has said it's made big progress in stamping out accounts linked to people-smuggling on Meta, X, TikTok and YouTube.
Meta is offering deals to creators to promote Instagram on other short-form video apps, including TikTok, Snapchat and YouTube, CNBC has learned.
Meta Platforms Inc is promoting Instagram by exploiting the absence of TikTok download option from Apple and Google stores.
Shares of Meta are up 65% over the last 12 months.