Apple Inc. gave a reassuring revenue forecast for the current quarter, helping boost shares of the world’s most valuable company after its holiday results showed jarring declines for China and the iPhone.

Tim Cook insists Apple Intelligence is convincing people to upgrade — even if the features are underwhelming so far.

When Apple reported its December quarter earnings on Thursday, it revealed that China sales had dropped 11.1% on an annual basis. Cook told analysts that over half of the decline was due to inventory issues.

Apple has to perform a careful balancing act with the upcoming iPhone SE, and one decision that lowers the SE’s specifications may come back to haunt Tim Cook and his team.

Apple's iPhone sales may be down, but the company's Services division, which includes the App Store, iCloud, Music, TV+, and other subscriptions, is still

Apple Intelligence’s first set of features included tools we’re pretty familiar with, like glowing gradients to indicate the presence of AI, the ability to change the tone of an email, and a photo clean-up tool that lets AI eliminate distractions.

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and China sales.

The M4 MacBook Air is about to launch, so what should you expect when it hits store shelves? Here’s everything we know about what’s coming next from Apple.

With all the rapid advancements in technology and the race to be the next global disruptor through AI technology, Omar Johnson, former CMO of Beats by Dre and Vice President of Apple, is positioning himself to be the next leader with his groundbreaking AI technology,

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to the trendsetting company’s effort to catch up to the rest of Big Tech in the race to bring artificial intelligence to the masses.

Apple's fourth quarter is typically its biggest due to holiday shopping and this year's results are being closely watched by investors since they include the first full quarter of sales for its latest iPhone lineup.