Jeff Bezos' rocket company Blue Origin is cutting 10% of its workforce. The move comes just a month after the debut of Blue Origin's New Glenn rocket, which reached orbit on its first try.
Bezos’s personal brand seems to have faded from hard-charging, fearless visionary to just another rich guy trying to stay relevant. Branded is a weekly column devoted to the intersection of marketing,
(AP Foto/John Raoux)(John Raoux / AP) Jeff Bezos’ space company Blue Origin LLC is cutting about 10% of its workforce, a significant pullback aimed at slashing costs and refocusing resources after years of development work. The rocket and engine maker ...