Taylor Swift showed her love of logos in a $5,000 Louis Vuitton knit jacket as she supported boyfriend Travis Kelce and the Kansas City Chiefs in the AFC Championship game against the Buffalo Bills on Jan.

Taylor Swift has made her game day appearances in support of her beau, Kansas City Chiefs tight end Travis Kelce, her personal runway since the couple went public with their relationship in 2023—and her all-Louis Vuitton fit Sunday was no exception.

Forget about quiet luxury. Taylor Swift brought back the in-your-face logo-mania trend with a pricey outfit at the AFC Championship game.

Taylor wore an oversized black jacquard knit jacket emblazoned with the French fashion house’s famous monogram, marrying the rich history of the revered French brand with slick modernity, perfect for a high-profile sporting event we say.

During the 2024 AFC Championship game, Swift joined Kelce on the field to celebrate after the Chiefs won.

Taylor Swift made headlines yet again during the AFC Championship game between the Kansas City Chiefs and Buffalo Bills, not just for her unwavering support of boyfriend Travis Kel

Taylor Swift is back in Kansas City to root on boyfriend Travis Kelce and the Chiefs in their AFC Championship battle against the Buffalo Bills on Sunday.

Taylor Swift are not happy with some changes about the singer since she began her relationship with Travis Kelce.

Keeping in theme with the red and black color palette of her boyfriend, Travis Kelce's, Super Bowl-bound team, the pop star paired a logo Louis Vuitton hoodie and beanie with a preppy mini skirt, lace-up boots, and burgundy Calzedonia 50 Denier Total Comfort Soft Touch Tights ($15) — which perfectly matched Swift's red lips (because of course).

The “Bejeweled” singer wore the French fashion house’s monogram jacket ($5,000), LV Spark beanie ($550), Trunk chain wallet ($2,850), Star Trail ankle boots ($1,760) and Le Damier de Louis bracelet ($18,500) and ring ($3,950). She finished the look with her diamond-studded Cartier Panthère de Cartier watch ($32,200).

LVMH Moet Hennessy Louis Vuitton SE followed other luxury goods groups and delivered better-than-anticipated sales growth in the final three months of the year. But the outperformance wasn’t as spectacular as that of Cartier-owner Cie Financiere Richemont SA, or even troubled British brand Burberry Group Plc, which both trounced expectations.