More pre-movie ads are coming to AMC theaters across Minnesota originally appeared on Bring Me The News. Starting July 1, ...

The agreement with National CineMedia, a cinema advertising platform, includes placing in-theater ads in the “platinum spot,” ...

AMC's decision to air longer movie ads before its movies, and a warning to consumers has angered studios. Studios believe no ...

AMC Theatres is issuing a warning to moviegoers that their movies may not actually start at their listed showtimes.

We come to this place … for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But ...

Moviegoers headed to their local AMC theater can expect to see more ads before movies starting on Tuesday as a deal with ad ...

AMC Theaters are bumping up the number of ads before movies AMC says that movies will start 25–30 minutes after the listed showtime.

Starting Tuesday, AMC Theatres will begin showing more ads before movies as a new deal takes effect. The agreement with National CineMedia, a cinema advertising platform, includes placing in ...

AMC Theatres is making the wrong decision to put more ads in cinemas at a time when moviegoers want a premium experience.

The deal, announced in early June, will see AMC Entertainment place ads in the “platinum spot,” the highly coveted period immediately preceding a movie’s start.

Indeed, AMC’s decision to increase the number of ads before screenings epitomizes the concept of short-term gain in exchange for long-term pain.