From drugstore hair color to making her own lip balm, the star makes her own beauty rules.

Princess Charlotte, aged 10, was recently seen wearing a very familiar accessory during the 5th edition of the annual ...

The contrast between the disliked and loved trends reveals a strong preference among men for natural enhancement over ...

From tortoise shell to cheetah print, animal-inspired designs are an absolute must for winter nails. This design features a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

They're absolutely bangin'!

Your habits, style choices, and even your attitude are just a few ways you could age yourself. Here are the most common ...

Christina Aguilera looked like a candy cane as she put a NSFW twist on the optical illusion dressing trend. The "Genie in a ...

Beat the winter blues with these mood-boosting manis.

Celebrity hairstylist and entrepreneur Jen Atkin shares her go-to holiday hairstyle trends for 2025 — including chrome ...

But if you’re looking to make a statement (or at least shake up your closet a bit), you’ll find plenty to love in spring’s ...

These scroll-stopping favorites make the best gifts ...