The newly unveiled technology, powered by a SMART brick with a special chip, responds to how kids are playing and interact using lights and speakers in their Lego creations.

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

Lego developed a custom ASIC chip that allows its new Ssmart Bricks to pick up on signals from surrounding Smart Tags that ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...

We spent a lot of time with the LEGO designers, bringing this to life and dialling in all the sounds and so on, but it's also about how you use the sounds,’ David Filon, chief creative officer of ...

This is one of the new LEGO Star Wars sets for May the fourth. The largest iteration of Jango Fett's Starship to date, this vessel (better known to Star Wars diehards as Slave I), can be posed either ...

There's no better way to make your home a happier and more attractive one than with some flowers. However, even the most low-maintenance plants tend to need light, water and your attention. But what ...

Maybe you won your office pool. Maybe a bank erred in your favor. Maybe you got a refund on your tax return. What are you going to do with that money? You could put it all in your savings account. Or, ...