For Broccoli and Wilson, Bond was more than IP; it was a legacy. With Bond as a family business, their relationship to the world’s most famous spy was personal. There are many ways that Amazon MGM Studios could shape where the movies go from here; some are genuinely exciting. But above all, this means:

The James Bond universe was shaken, not stirred, with the news that Amazon now has creative control of the 007 franchise. Amazon MGM Studios made the announcement on Feb. 20, effectively ending a reported standoff between the studio and the Broccoli family,

One of the world’s richest people is already playing with his latest toy.