Kellogg's raised the bar on cereal mascots in 1966 when it introduced the center of our solar system as the new mascot for ...

The breakfast table is about to get a major makeover as Italian confectionery giant Ferrero announced its $3.1 billion acquisition of American cereal icon Kellogg. The blockbuster deal brings together ...

In a surprising turn of events, Kellogg's—the parent company of our beloved Toucan Sam-laced red cereal box—has released the most unexpected (but probably very delicious) version of the cereal yet: ...

Boxes of Kellogg’s breakfast cereal are seen at a supermarket, Friday, July 11, in Springfield. Breakfast cereal could use a lucky charm. U.S. sales of the colorfully packaged morning staple have been ...