The newly announced LEGO Smart Play bricks are launching with a huge caveat, though one of them is slightly cheaper than ...

The LEGO Group has officially unveiled the first sets in its new SMART Play line, introducing a new system that adds an extra ...

While the LEGO Mario builds have some interactive elements, Smart Play takes it to the next level. Only the individual LEGO ...

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest ...

Lego Group, Disney Consumer Products, and Lucasfilm used their force powers to make something incredible happen on Wednesday ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

LEGO SMART Play is here with sensor-packed SMART Bricks, Tags and Minifigs bring screen-free sounds, lights and reactions to ...

LEGO’s new Smart Play bricks, available for preorder in Canada on Jan. 9, are among the high tech gadgets unveiled at this ...

CES is a huge opportunity annually for companies both large and small to parade products they plan to put on shelves this ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

LEGO has debuted the all-new Smart Brick, and Star Wars is spearheading the launch with an upcoming wave of brand-new sets ...