Apple unveils a new logo and soundmark for its TV service after dropping the “Plus,” signaling a broader rebranding effort.

The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

In an interview with Variety, Finneas reveals that Apple TV’s new intro video has three different versions, plus details its creation.

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Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I ...

Apple has gone official with the Apple TV rebranding, dropping the Plus from the title and releasing a new short video ...

Apple has partnered with Finneas on a new intro sound and video for Apple TV. According to Finneas, three versions of the intro have been made and will be used.

Apple has shared a new intro sound and video that will accompany things you watch on the newly-renamed Apple TV streaming service. Apple rebranded Apple TV Plus to just Apple TV last month, and the ...

Finneas talks the assignment to do his shortest piece of music ever — the few seconds of sound that will precede every Apple TV program from now on.

The Apple TV rebranding is officially official. What was first slipped in covertly in a press release for F1: The Movie has ...

Apple's planned Apple TV+ rebrand is official as of today, with Apple updating the Apple TV+ page on its website to read just "Apple ...