(Bloomberg Opinion) -- Adidas AG is Samba-ing all the way ... Even so, Gulden must be on watch for any rebalancing toward Nike or his former employer Puma SE, which offers a suite of Terrace ...

In a bold move that underscores its commitment to sports innovation, PUMA India has rebranded its signage to “PVMA” in honour of its latest collaboration. Here's more on the same. Sindhu’s ...

This is the time of year when sneakerheads get to indulge in some pretty sweet sneaker designs inspired by love. Expect everything from heart-shaped details to red and pink colourways to take over ...

Not only is Ball one of the most fun players in the league, but his signature PUMA sneaker line is just as exciting. On Wednesday morning, PUMA Hoops announced that it is teaming up with everyone ...

PUMA’s City Till I Die and I’ll Follow You Everywhere pre-match collections, take inspiration from City DNA, with a nod to renowned City moments beloved by fans in Manchester and around the world.

Telegraph Sport enlisted the help of Bromley FC to conduct a Nike vs Puma experiment after Arteta ... patent for technology used for the infamous Adidas Jabulani which terrorised goalkeepers ...

Heads turned and questions buzzed as "PUMA" suddenly appeared as "PVMA" on billboards across India. This bold rebranding stunt sparked a wave of curiosity and excitement around the global ...

Nike continues to dominate the sportswear market, however it has lost share in 2024 with its lag in innovation driving consumers to shift towards competitors like On and Hoka. Though sportswear ...

Soccer. Beckham on Messi: "You can see the Barca badge on his leg and even on his water bottle" adidas has unveiled the official ball for the 2025 FIFA Club World Cup, which will be played from ...