Sainsbury’s strong half-year results have seen retail sales increase by 5.2% and grocery sales rise 5.3%, outpacing the UK ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

The densely populated southeast London borough of Lewisham is one of the capital’s most ethnically diverse areas. It’s also ...

The dates for general release to all customers are still subject to further announcement. Sainsbury’s Delivery Pass holders were able to book around 16 October, with general access from 23 October.

Sainsbury’s, which also used the BFG for last year’s Christmas ad too, is hoping the well-good-factor-packed ad will woo ...

However, the sinister 48-foot Greedy Giant then steps into the frame, walking away from the Sainsbury's delivery van having just devoured all the Christmas food inside, proclaiming that the products ...

As well as getting cupboard items like stuffing and cranberry sauce in, you can also pre-order fresh ingredients too with ...

The ad opens as a rogue, 48ft-tall, permanently-hungry giant devours all of the food from a Sainsbury's delivery van, proclaiming that it was "tastier than human beans", leaving households with the ...

Bringing back the BFG for a second year was a “no-brainer”, explains marketing director Radha Davies, as the grocer looks to cement its value credentials.

The soundtrack for the 2025 festive advert is Alison Limerick’s 90s club hit Where Love Lives, with Labyrinth contributing a ...

With the countdown to Christmas officially on, it's now that time of year to dust off the tree decorations and get into the ...

A year on from its last Christmas cameo, St Albans has featured in the festive TV advert for a supermarket giant once again.