(9) A note on What's Next Methodology This report is heavily supported by data from the Global TikTok Marketing Science team gathered across multiple third-party commissioned research studies ...

It's one of several trends TikTok laid out on Wednesday in its 2025 "What's Next" report, which breaks down the culture and technology trends the company thinks will shape marketing in the coming ...

Five years since joining the platform, the mall retailer continues to make TikTok part of its marketing to Gen Z, and increasingly, a lever for sales, though the gold rush may soon be coming to an end ...

Five years since joining the platform, the mall retailer continues to make TikTok part of its marketing to Gen Z, and increasingly, a lever for sales, though the gold rush may soon be coming to an ...

With rumors swirling that the tech titan could purchase the soon-to-be-banned social-media app, this is what we know so far.

Generative AI will be a major focus of Cleveland Clinic's marketing department in 2025, its leader told Becker's. Like some other big health systems, Cleveland Clinic plans to use the technology ...

Burke admits she didn't make much off TikTok. She made more money when companies reached out to her. That's when she found a new passion for marketing. "My whole thing was working for brands and I ...

Collabstr shares findings from its 2025 influencer marketing report based on 40,000 advertisers and 100,000 creators.

So if you weren’t sold on email marketing in 2025, hopefully this gave you a good example of how and why you should be. We ...

In exploring what they stand to lose if ByteDance doesn’t secure an American buyer for TikTok, brands and influencers share ...