Bud Light's former marketing exec Alissa Heinerscheid, of Dylan Mulvaney campaign fame, landed a gig with the Saudi-funded LIV Golf.

Alissa Heinerscheid made the headlines for all the wrong reasons back in April 2023 when she opted to hire transgender ...

Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...

Former Bud Light executive Alissa Heinerscheid has joined Saudi-backed LIV Golf in a surprising career move following her ...

The former Bud Light executive behind the company's ill-fated promotion with transgender influencer Dylan Mulvaney is now ...

Alissa Heinerscheid was placed on leave by Anheuser-Busch and ... “The lady that almost single-handedly destroyed the Bud ...

LIV Golf is a controversial professional tour backed by Saudia Arabia's Public Investment Fund that launched as a rival to ...

The Super Bowl. The Daytona 500. NCAA wrestling championship finals. Now LIV Golf Tournament. President Donald Trump has made high-profile sporting events part of his legacy during his second ...

While golf was the backdrop, LIV Golf Miami was undeniably a vibrant showcase of culture and lifestyle. The event felt less like a traditional tournament and more like a curated experience where ...

Of the 12 LIV Golf players competing in the 2025 Masters, seven of them have slid on the green jacket. Four of the past eight Masters champions now compete on LIV Golf, and this week marks the ...

LIV Golf will have most of its familiar faces teeing it up at the first major of the year. The 2025 Masters begins Thursday at Augusta National Golf Club, and of the 96 players in the field ...