According to Counterpoint Research, Apple overtook Samsung to become the top smartphone brand worldwide in the first quarter ...

Apple is looking to synthetic data to boost its AI models while maintaining data privacy of its users as it races to catch up ...

Apple Inc.’s top executive overseeing enterprise sales and the western European market is planning to depart the company ...

Ahead of Earth Day on April 22, Apple plans to launch an in-store promotion that offers customers 10% off select Apple ...

Apple Inc. will begin analyzing data on customers’ devices in a bid to improve its artificial intelligence platform, a move ...

President Donald Trump said on Monday that “he helped Tim Cook,” after his administration late Friday exempted tariffs on ...

Analysts projected iPhone prices could increase by more than 40% before the White House at least temporarily carved out ...

An unidentified options trader's multi-million dollar bet on a short-term rebound in Apple Inc.'s shares was set to reap a ...

In-screen cameras, foldable screens, blood pressure tracking -- we round up all the rumors surrounding Apple's next-gen ...

President Donald Trump’s administration has been predicting its barrage of tariffs targeting China will push Apple into ...

Even before the threat of President Trump’s tariffs, there were questions about the company’s inability to make good on new ...

To ensure tariffs didn’t apply to more iPhones than necessary, Apple moved 1.5 million iPhones into the States — which means ...