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Delta's Latest Move Immediately Sparks Outrage

During an earnings call last week, Delta Air Lines President Glen Hauenstein told reporters that the company hoped to expand ...

Oh no! Delta's new AI pricing is live — here's what it means for your next flight

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Delta's AI Now Sets Unique Prices For Each Passenger—Here's What We Know

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

Scott Keyes: What Delta’s AI Pricing Means for the Future of Cheap Flights

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Outrage Grows as Delta to Price Tickets Based on What AI Thinks You'll Pay

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

Lawmaker Calls Out Delta Air Lines: 'I'm Seeking Answers'

As Delta Air Lines looks into expanding the use of AI in its pricing, one United States lawmaker has expressed concern and is demanding answers. Earlier this month, Delta Air Lines President Glen ...

Delta uses AI to set airfares. That worries some senators

The technology uses interest in specific routes and flights, flight time and date, customer demand, the price of jet fuel.

How AI is changing the way you book airline tickets

Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.