Cinema United represents the 32,000 screens in the U.S. and another 30,000 screens across 88 countries, and that encapsulates ...

After 77 years, the National Association of Theater Owners is changing its name and rebranding to Cinema United ahead of its ...

The rebranding is designed to emphasize the importance of seeing a film on the big screen. It also means the org will no ...

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 ...

The National Association of Theatre Owners aka NATO will now be known as Cinema United going forward. It’s a big name change ...

The decision to re-name the 77-year-old organization was made by its executive board. The hope is that it will be more ...

The group has regularly gotten mail and phone calls intended for the other NATO, the North Atlantic Treaty Organization.

O’Leary took over as head of the trade group from John Fithian last year and will deliver his second state of the industry ...

King's 1981 horror novel about a St. Bernard turned vicious and feral was turned into a 1983 film directed by Lewis Teague.

But with the box office projected to rise about 8% ahead of 2024 and fan favorites like Jurassic Park, Avatar and the second ...