According to On3's Pete Nakos, Texas Tech has the second most expensive roster in college football, trailing only the Texas ...

Arch Manning didn't simply rebuild his reputation on the field this fall; he reinforced the unrivaled earning power that comes with being Texas's starting quarterback. New figures from the Houston ...

Doing more with less can result in a CFP berth, but time and time again, the playoff process separates the haves from the ...

Arch Manning becomes the highest-paid college athlete once again thanks to a $1.3-million boost in NIL valuation ...

Although the Texas Longhorns were snubbed from this year's College Football Playoff, the team's star quarterback is back on ...

Texas Athletics and Humann inked their official partnership back on August 25, with Humann stepping into the foreground, with its logo being featured on the field of Darrell K. Royal Stadium, to UFCU ...

As Texas was solidifying its 45-38 win over the Mississippi State Bulldogs in Week 9, Manning was recording a $2.1-million loss in NIL dealings. At the beginning of the year, he boasted a benchmark ...

There’s a new kind of energy in Lubbock. You can feel it in the corridors of Jones AT&T Stadium and the chatter echoing across college football. Texas Tech is no longer lurking in the shadows of ...

Texas A&M star quarterback Marcel Reed opens up about the possibility of leaving for a bigger NIL offer originally appeared ...

In this day and age, college football programs are generally inclined to accept massive donors from virtually any stripe of ...

Pro Football Hall of Fame quarterback and Fox Sports NFL color analyst Troy Aikman wanted to help UCLA football through name, ...