Inside Bayer’s ad tech and data strategy to find new customers and prepare for agentic AI

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Ad Age crossword puzzle—sports marketing is playing the field

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Wendy’s takes first step in ‘Project Fresh’ turnaround plan

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

Chicago’s Mr. Submarine marks 50 years with 50 comically unhinged ads

Gordy Sang of Quality Meats explains the low-budget project, and how the agency may formalize a “no notes” model.

AI is reshaping entry-level roles—how agencies and schools are retooling

AI is reshaping entry-level marketing roles. Learn how agencies and educators are updating training and what talent needs to succeed in today’s market.

The CMO’s new growth playbook: Close the attention gap and expand beyond Google and Meta

Investing in apps also reduces dependency on Google and Meta, creating new avenues for growth while lowering costs and risk ...

Ikea holiday ad urges families to be truly present, not just physically together

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.

AI ad of the week: Progressive sidelines iconic mascot Flo for AI-generated animals

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.