The POV offers an overview of CMI Media Groups recommended approaches to ensure brand safety and its application across media ...

Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), is proud to announce that they have signed on ...

Managing data effectively can be challenging in any industry. But it’s especially difficult in pharmaceuticals, which faces ...

Ipsen has announced that it will be gaining exclusive global rights to Biomunex Pharmaceuticals’ pre-clinical T cell engager ...

The National Institute for Health and Care Excellence (NICE) has recommended Immunocore’s Kimmtrak (tebentafusp) as the first ...

Marketing between businesses of industrial goods and services. Industrial marketing frequently focuses on competitive tendering. This is a method that a buyer may utilise to obtain products or ...

Examining the changes in results when key variables are varied in an economic model. A cost-effectiveness analysis (CEA) is one of the key tools of economic evaluation. Generally CEA is based on a ...

Formal documentation of a campaign, beginning with campaign objectives and finishing with campaign monitoring and evaluation. A Campaign plan aim is to achieve an objective, generally of a large-scale ...

Examining the cost associated with each individual marketing activity to assess the profitability of each. Marketing cost analysis is a strategy applied in marketing where the costs connected with ...

The transmission of messages and emotions without using words, eg body language and appearance.

Occurs when goods are purchased in one country and imported them to another, where they are distributed in parallel to the manufacturer’s normal distribution channels in that country. Parallel trade ...

A pharmacoeconomic term used to describe a person’s quality of life. Health is the level of functional and (or) metabolic effectiveness of a living being. In humans, it is the general quality of a ...